Episode 261: Simplify Things

Let Joe Calloway teach you how to be a Category of One. Click Here! Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway

On Today’s Show

Author Joe Calloway talks about how to become a “category of one.” You want to go beyond being a leader in your category. Instead, you want to create your own category, and you’re the only one in it. And the first step is to simplify the way you think about your business and constantly improve on being easy to do business with.

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1 Simple Thing Action:

Identify one area of your business you can and will simplify. Make a list of the 2-3 things your customers absolutely expect from you. Pick one expectation and improve your performance by 20%, and then do it for the next expectation until you finish your list. Then repeat the whole process again. If you keep improving on what your customers most expect from you, it would be hard not to become successful.

Mentioned In Episode:

Zappos

Spotify

Apple Music

Guest:

Joe Calloway

  • Leadership & Performance Speaker
  • Business Keynote Speaker
  • Business Workshop Leader
  • Author
  • Consultant
  • NSA Speakers Hall of Fame

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This Article Was Written By

Manuel Serrano

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