Episode 262: The Three Customer Rules

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On Today’s Show

Author Joe Calloway talks about his three customer rules:

  1. Know more about the customer than anybody else does.
  2. Get closer to your customer than anybody else does.
  3. Emotionally connect better with your customer than anybody else does.

Joe asks, “What are you doing that is a higher priority than taking care of your customers and making that connection?”

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1 Simple Thing Action:

Take action to make personal contact (beyond normal transactions) with three customers a week for the next month through a phone call, email, or handwritten note. These are powerful gestures that say, “You are important to me, I value you, I care about you and I care about your business.”

Mentioned In Episode:

Zappos

Spotify

Google

The Three Customer Rules:

  • Know more about the customer than anybody else does.
  • Get closer to your customer than anybody else does.
  • Emotionally connect better with your customer than anybody else does.

Guest:

Joe Calloway

  • Leadership & Performance Speaker
  • Business Keynote Speaker
  • Business Workshop Leader
  • Author
  • Consultant
  • NSA Speakers Hall of Fame

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This Article Was Written By

Manuel Serrano

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