Episode 265: Becoming a Category of One

Let Joe Calloway teach you how to be a Category of One. Click Here! Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway

On Today’s Show

What does it mean to become a “Category of One”? How can we so differentiate ourselves from our competition that we stand out from the crowd? On this episode we recap episodes 261-264 and highlight what Joe Calloway talked about from his book, “Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison.”

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1 Simple Thing Actions:

Episode 261: Simplify Things

1 Simple Thing Action:
Identify one area of your business you can and will simplify. Make a list of the 2-3 things your customers absolutely expect from you. Pick one expectation and improve your performance by 20%, and then do it for the next expectation until you finish your list. Then repeat the whole process again. If you keep improving on what your customers most expect from you, it would be hard not to become successful.

Episode 262: The Three Customer Rules

1 Simple Thing Action:
Take action to make personal contact (beyond normal transactions) with three customers a week for the next month through a phone call, email, or handwritten note. These are powerful gestures that say, “You are important to me, I value you, I care about you and I care about your business.”

Episode 263: Make The Boat Go Faster

1 Simple Thing Action:
Identify the 1-3 things you must get right every time to drive consistent customer satisfaction. Ask yourself every day, “What are the most important steps I can to take today to make the boat go faster?”

Episode 264: Deciding To Go

1 Simple Thing Action:
We all have something we’ve known for days, weeks, or even months we need to do but just haven’t done it. Think of that one thing and commit to taking action on it immediately.


Joe Calloway

  • Leadership & Performance Speaker
  • Business Keynote Speaker
  • Business Workshop Leader
  • Author
  • Consultant
  • NSA Speakers Hall of Fame

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This Article Was Written By

Manuel Serrano

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