Episode 221: How to Cut Through The Noise

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On Today’s Show

In a world where everyone has a message, author Kare Anderson talks about how to craft your message to gain traction and become quotable.  When you get more specific you’re becoming more clear with yourself, and more credible, and more memorable with others.

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1 Simple Thing Action:

Use the A.I.R. formula to craft your message, which helps you become more memorable and quotable:

A = Make it Actionable

I = Give it Interestingness

R = Be sure it’s Relevant

Mentioned In Episode:

Bill Bishop, “The Big Sort”
http://www.amazon.com/The-Big-Sort-Clustering-Like-Minded

Cass R. Sunstein, “Going to Extremes”
http://www.amazon.com/Going-Extremes-Minds-Unite-Divide

Paul Young, “The Shack”
http://www.amazon.com/The-Shack-Wm-Paul-Young

Frans Johansson, “The Medici Effect”
http://www.amazon.com/The-Medici-Effect-Elephants-Innovation

Kare Anderson – TED Talk: Be an opportunity maker
https://www.ted.com/speakers/kare_anderson

Guest:

Kare Anderson
www.sayitbetter.com

  • Emmy-Winner former NBC and Wall Street Journal reporter
  • Connective Behavior Speaker
  • Columnist for Forbes and Huffington Post
  • Author
  • Strategist
  • Speaker

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This Article Was Written By

Manuel Serrano

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