Episode 432: Define Your Idea

Will your business idea FLY? Test it and find out with Pat Flynn. "Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money" by Pat Flynn

On Today’s Show

Many people start their business by creating a website, worrying about the design of it, and getting a logo without even discovering the pains and problems of their audience of what their business actually is. But author and entrepreneur Pat Flynn says that’s what a business is – it’s a solution to someone else’s problems. You can avoid starting your business off on the wrong foot by defining your idea first.

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1 Simple Thing Action

Come up with your One Sentence and discuss your idea with others.

Mentioned In Episode

The One Sentence Exercise:

  • Begin by writing down a whole page worth of what your idea is: who it’s for, what’s its purpose, etc.
  • Next, distill that whole page into one paragraph.
  • Finally, turn that one paragraph into one sentence. That one sentence is what you use to introduce your business to other people.

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Internet Business Mastery Podcast




Pat Flynn

  • Owner of Flynndustries, LLC
  • Creator of Smart Passive Income
  • Founder of Green Exam Academy
  • Bestselling Author
  • Podcaster
  • Blogger

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This Article Was Written By

Manuel Serrano

  • Jeremy April 19, 2016, 1:38 am

    Hi Dave! Jeremy here. Good seeing during A1 pledge drive. Nice to listen to ur podcast! Very helpful as i am starting a side business.

    • dave@ibelievemedia.com April 21, 2016, 3:31 pm

      Thanks Jeremy. Let me know if I can help in any way.


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