Episode 435: Will It Fly?

Will your business idea FLY? Test it and find out with Pat Flynn. "Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money" by Pat Flynn

On Today’s Show

So you have a great idea for a business? But will that idea ultimately translate into a real product that will solve someone’s problems enough for them to pay for it? That’s where testing that idea comes in.

On this episode, Dave recaps episodes 431-434 where Pat Flynn talked about business strategies from his new book, “Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money.”

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1 Simple Thing Actions

Episode 431: Designing Your Mission

1 Simple Thing Action:
Take the “Airport Test.”

1. Imagine, five years from now, you run into an acquaintance at the airport whom you haven’t seen for the past five years. They ask you how things are, and you truthfully respond with, “Things are amazing! They couldn’t be any better.”

Now ask yourself: is the idea you’re working on right now contributing to that five-years-from-now scenario?

2. Next, get out a piece of paper and divide it into four quadrants.

  • Write down the four most important areas of your life as headings for each section – for example, family, professional, health, and finances.
  • Bullet point each section with the ideas that come up for you as you imagine that airport scenario and how it would feel to talk about all the wonderful things happening in your life.

Episode 432: Define Your Idea

1 Simple Thing Action:
Come up with your One Sentence and discuss your idea with others.

Episode 433: Dig Into Your Market

1 Simple Thing Action:
Create Your Market Map. Find the 3 P’s of your target audience. Places. People. Products.

Episode 434: Validate Your Solution

1 Simple Thing Action:
“Hyper-target.” Find people who have that particular problem, talk to them, offer your idea of the product to them, and ask them to buy it.


Pat Flynn

  • Owner of Flynndustries, LLC
  • Creator of Smart Passive Income
  • Founder of Green Exam Academy
  • Bestselling Author
  • Podcaster
  • Blogger

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This Article Was Written By

Manuel Serrano

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