Episode 231: Know What You Want

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On Today’s Show

Most of us are not clear of what we really want. Or, we are afraid to admit what we want for fear of being labeled as greedy or too ambitious. Robert Stover shares a key principle of becoming a game changer: articulate clearly what we want and focus on the end objective. Your creativity is exponentially increased when you focus on end objectives rather than on the problem.

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1 Simple Thing Action:

Think of your objective (not the problem) and ask “Why” three times. As you keep asking “why” you continually dig deeper into what you really want. The key to finding solutions is to be clear on your real objective. Most of us don’t ask why enough times to get to the higher purpose of what we really want.

Mentioned In Episode:

Thomas Vogel, “Breakthrough Thinking: A Guide to Creative Thinking and Idea Generation”


Robert Stover

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This Article Was Written By

Manuel Serrano

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