Episode 272: The POWER of Creativity

Scott McKain shows you how to create distinction in a crowded world. Click here now. "Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business" by Scott McKain

On Today’s Show

Scott McKain talks about the second cornerstone of creating distinction for our business: creativity. He reminds us that we don’t have to be creative from A to Z. If we’re creative at one specific point, it can totally revolutionize our business, and cause others to perceive us as distinctive in the marketplace.

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1 Simple Thing Action:

Make a list of your customer’s points of contact with your business, and then Identify ONE action you could do differently from the competition — and do it!


Scott McKain

  • Global authority on creating business distinction
  • Hall of Fame keynote speaker
  • “Top 10 Business Books of Year” author
  • Founder and CEO of Distinction Institute
  • Coach

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This Article Was Written By

Manuel Serrano

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