On Today’s Show
Author Scott McKain talks about the third cornerstone of creating distinction: communication. Distinctive organizations and individuals communicate through the power of story. Scott reveals that every distinctive company has some story behind it that unites and bonds us with that organization. It’s one of the critical components that every business and individual needs to be distinctive in the marketplace.Subscribe in iTunes | Subscribe in Stitcher
1 Simple Thing Action:
Craft a story about how your product, service — or you — have made a positive impact on a customer. Look at it through the lens of a client you have successfully served. What’s your heroic resolution? Tell it through the lens of the customer.
Mentioned In Episode:
3-Act Structure for creating and telling our story that builds distinction:
Act 1: Introduce characters and conflict.
Act 2: Resolve the conflict.
Act 3: Heroic resolution of the conflict.
- Global authority on creating business distinction
- Hall of Fame keynote speaker
- “Top 10 Business Books of Year” author
- Founder and CEO of Distinction Institute
CLICK HERE to connect with Scott McKain on Facebook
CLICK HERE to connect with Scott McKain on Twitter
CLICK HERE to connect with Scott McKain on LinkedIn
Review the Podcast in iTunes
If you enjoyed the show, please rate and review my podcast in iTunes. This will help tremendously in getting the word out. Thanks!